Wellness / Beauty
Human Nature
A radical rebrand for a clean beauty pioneer, merging science with soul.
Key Results
+85%
DTC Sales
Target
Retail Expansion
250k
Social Following
The Challenge
Human Nature was an early pioneer in clean beauty, but as the market flooded with competitors, their 'all-natural' positioning started to feel generic. They needed to reclaim their authority and appeal to a younger, more design-conscious demographic.
The Solution
We shifted the narrative from 'gentle & natural' to 'potent & primal.' The new identity uses raw textures, macro photography of ingredients, and bold, editorial typography. It's beauty that feels grounded, powerful, and effective.
