EA Carts

EA Carts was operating in a fragmented market of golf cart resellers. They had a superior product—street-legal electric vehicles—but their brand looked like a local dealership. To compete with established automotive players and enter mass retail channels like Sam's Club, they needed to shed the "golf cart" stigma and embrace a "micro-mobility" identity. The goal was to build a brand that felt as premium as a Tesla but as accessible as a household appliance.

We built a scalable design system from scratch, covering everything from digital interfaces to physical retail displays. **Visual Identity:** We introduced a clean, monochromatic palette accented by "Electric Blue" to signal energy and modernity. Typography was shifted to a technical sans-serif to convey engineering precision. **Retail Experience:** We designed the point-of-sale materials for Sam's Club and LIV Golf events. The challenge was to create a self-service experience where customers could understand the specs and financing options without a salesperson present.

The rebrand wasn't just aesthetic; it was a business tool. **LIV Golf & NFL:** We created bespoke pitch decks and visualization assets that helped secure fleet deals with LIV Golf and NFL teams. The brand's new professional look gave decision-makers the confidence that EA Carts could handle enterprise-level contracts. **Investor Relations:** I worked closely with the founders to craft the investor narrative, designing the Series A deck that successfully communicated the vision of "The Future of Short-Range Transportation."